Marketing Services
Market Strategy Meeting:
Our client advisory relationship begins with the marketing strategy meeting.
- Examine the existing program
- Determine the account information needed
- Evaluate available risk financing alternatives
- Determine how to best improve upon existing coverage’s and services
- Initial identification of the most appropriate insurance markets
- Establish an action plan
This meeting helps to set the tone and envelop the parameters that will result in a successful partnership.
Market Selection:
As your insurance advocate we will evaluate the following insurer characteristics and capabilities:
Financial Strength-The financial security and stability of an insurance carrier is the most critical component to reducing your long-term cost of risk. Your purchase of the insurance contract is based upon that insurer’s long-term viability to be around to pay your ultimate losses. This analysis is just one of the many services Kilbride & Harris performs for you as a strategy partner.
- Stability
- Experience in underwriting accounts similar to yours
- Ability to provide claims and loss control services at required professional levels at all of your locations
- Willingness to agree to unusual client claims and loss control needs
- Willingness to entertain alternative forms of risk retention
- Willingness to modify policy forms to meet specific needs
- Reputation for flexibility, cooperation and prompt service
- Ability to provide accurate, adequately detailed loss data on a timely basis
Market Process:
This is the culmination of the risk analysis process that you and Kilbride & Harris have completed. The combined effort of our process ensures that there are no errors or significant omissions. The next step is to deliver the specifications to the markets we have mutually agreed to approach. Specific deadlines will be set and a strategy for carrier presentations will be determined. We pride ourselves on being able to negotiate the most favorable rate available which can have the most dramatic affect on your long-term cost of risk. As your strategy partner, we aggressively “beat up” the insurance carriers to guarantee you the best possible program for the most competitive price. Marketing Summary:
Our marketing effort will follow the three previously mentioned areas:
- Marketing Strategy Meeting
- Selecting the correct insurance carrier
- The Marketing Process: We will pursue all avenues and bring our corporate resources to bear when placing and evaluating your needs and requirements to help reduce your long-term cost of risk.
During the course of the policy term we monitor the effectiveness of the techniques we have implemented and recap any significant activities, problems and achievements for the inundate preceding year and discuss projected expenses and plans for the coming year.
Significant claims activity will be discussed as well as the aggregate loss data for each line of coverage. Strategy will be reviewed for all open claims.
Renewal Comparison:
This is one of the most intangible yet more invaluable services we offer our customers. Prior to the renewal, we analyze the total premium figures and compare the renewal rates, exposures and modification factors to the previous year’s figures. This allows the customer the ability to make an educated comparison of their insurance program.